03-31-25 -
Apple Intelligence features expand to new languages and regions today
Apple Intelligence is expanding to even more people around the world.
03-31-25 -
Apple Intelligence comes to Apple Vision Pro today with visionOS 2.4
visionOS 2.4 is available today, bringing the first set of powerful Apple Intelligence features to Apple Vision Pro.
03-26-25 -
How the mind-splitting world of Severance comes together on Mac
How Geoff Richman, lead editor on the Apple Original, “Severance,” created the frenetic world of the hit show’s season two finale.
03-25-25 -
Apples Worldwide Developers Conference returns the week of June 9
Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 9 to 13, 2025.
03-24-25 -
Lossless audio and ultra-low latency audio come to AirPods Max
Apple is bringing lossless audio with ultra-low latency to AirPods Max, delivering the ultimate listening experience and even greater performance.
03-11-25 -
Apple unveils immersive concert experience with Metallica for Apple Vision Pro
A new Apple Immersive concert experience, "Metallica," is coming to Apple Vision Pro this Friday, March 14.
03-11-25 -
Apple Arcade launches new Katamari and Space Invaders games in April
Six fun games and exciting updates launch on Apple Arcade over the next month, joining the service’s award-winning catalog.
03-05-25 -
Apple introduces the new MacBook Air with the M4 chip and a sky blue color
Apple announced the new MacBook Air, featuring the M4 chip, up to 18 hours of battery life, a 12MP Center Stage camera, and a lower starting price.
03-05-25 -
Apple unveils new Mac Studio, the most powerful Mac ever
Apple today announced the new Mac Studio, the most powerful Mac ever made, featuring M4 Max and the new M3 Ultra chip.
03-05-25 -
Apple reveals M3 Ultra, taking Apple silicon to a new extreme
Apple today announced M3 Ultra, offering the most powerful CPU and GPU in a Mac.
03-04-25 -
Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard
Apple today introduced the new iPad Air, powered by the M3 chip and built for Apple Intelligence.
03-03-25 -
Friday Night Baseball returns to Apple TV+ on March 28
Apple and MLB announced that “Friday Night Baseball,” a weekly doubleheader available on Apple TV+, will return for the 2025 regular season.
02-28-25 -
Upgrade to iPhone16e, a powerful new member of the iPhone 16 family
The powerful iPhone 16e is now available online and at Apple Store locations worldwide.
02-24-25 -
Apple will spend more than $500 billion in the U.S. over the next four years
Apple today announced plans to spend and invest more than $500 billion in the U.S. over the next four years.
02-21-25 -
Apple introduces News+ Food
Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to the new Apple News+ Food feed.
02-21-25 -
Apple Intelligence comes to Apple Vision Pro in April
Apple today announced Apple Intelligence is coming to Apple Vision Pro in April.
02-21-25 -
Apple Intelligence expands to more languages and regions in April
Apple Intelligence, the personal intelligence system that delivers helpful and relevant intelligence, will soon be available in more languages.
02-21-25 -
Capturing paradise: Karston Tannis re-creates island vibes with iPhone 16 Pro...
Captured on iPhone 16 Pro Max, a recent shoot by photographer Karston Tannis showcased the vibrancy of the African diaspora.
02-19-25 -
Apple debuts iPhone 16e: A powerful new member of the iPhone 16 family
Apple today announced iPhone 16e, a new addition to the iPhone 16 lineup that offers powerful capabilities at a more affordable price.
02-18-25 -
Major League Soccer kicks off 30th season this weekend on MLS Season Pass
Major League Soccer kicks off its 30th season this Saturday on MLS Season Pass on Apple TV.
02-12-25 -
The Apple TV app is now available on Android
The Apple TV app is now available to download from Google Play on Android mobile devices.
02-12-25 -
New holistic Apple Health Study launches today in the Research app
Today, Apple introduced the Apple Health Study, which aims to further understand how technology can play a role in improving health and wellbeing.
02-04-25 -
Introducing Apple Invites, a new app that brings people together
Apple today introduced Apple Invites, a new app for iPhone that allows users to create custom invitations to gather friends and family.
02-03-25 -
New Orleans students showcase their creativity with iPad and Mac
Apple community partners Ellis Marsalis Center for Music and Arts New Orleans put the city’s aspiring young artists in the spotlight.
02-03-25 -
Apple Music kicks off Kendrick Lamars Road to Halftime ahead of Super Bowl LIX
Apple Music is bringing Kendrick Lamar fans a rich collection of exclusive content ahead of his highly anticipated Apple Music Super Bowl LIX Halftime Show.
01-30-25 -
Apple reports first quarter results
Apple today announced financial results for its fiscal 2025 first quarter ended December 28, 2024.
01-29-25 -
Major League Soccer returns to MLS Season Pass on Apple TV
Starting today, fans can sign up for MLS Season Pass to catch all the action throughout the 30th anniversary season.
01-27-25 -
Apple introduces the 2025 Black Unity Collection
Apple today unveiled a new Black Unity Collection to honor Black History Month, and celebrate Black culture and community.
01-24-25 -
Apple Miami Worldcenter opens to excited customers in downtown Miami
Apple’s newest store in Miami opened this Friday, January 24, in the city’s dynamic downtown district.
01-22-25 -
Apple Miami Worldcenter opens Friday, January 24, in downtown Miami
Apple Miami Worldcenter offers a new destination for customers to discover and buy their favorite Apple products — all in one place.
01-16-25 -
Apple MixC Hefei opens for customers this Saturday, January 18, in Anhui, China
Apple today previewed Apple MixC Hefei, the first store in the dynamic city and the first in China’s Anhui province.
01-10-25 -
Apple Arcade launches into 2025 with 10 new games, including PGA TOUR Pro Golf
Apple Arcade is kicking off the new year with an exciting slate of game launches, along with big updates to existing hits.
01-08-25 -
Our longstanding privacy commitment with Siri
Apple’s products and features are built from the ground up with innovative privacy protections, including Siri.
01-03-25 -
Apple Fitness+ unveils an exciting lineup of new ways to stay active in 2025
Apple Fitness+ kicks off the new year with its biggest lineup of programming, bringing users more ways to stay active and mindful in 2025.
12-16-24 -
Apple reveals 2024s most downloaded apps and games on the App Store
Apple is excited to unveil the most downloaded apps and games of the year across iPhone, iPad, and Apple Arcade.
12-12-24 -
His Majesty King Charles III visits Apples U.K. headquarters
On Thursday, December 12, His Majesty King Charles III visited Apple’s Battersea office in London.
12-11-24 -
Voice Memos update brings Layered Recording to iPhone 16 Pro lineup
Voice Memos now offers the ability to layer a vocal on top an existing instrumental recording on iPhone 16 Pro and iPhone 16 Pro Max.
12-11-24 -
Apple honors 2024 App Store Award winners
The 2024 App Store Awards recognized 17 apps and games that empowered users’ creativity, introduced a world of new adventures, and more.
12-11-24 -
Apple Intelligence now features Image Playground, Genmoji, and more
The release of iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 introduce new Apple Intelligence features.
12-10-24 -
Apple Music expands live global radio offering with three brand-new stations
Apple today launched three new live global radio stations on Apple Music.
12-08-24 -
Apple announces Apple Retail expansion in the Kingdom of Saudi Arabia
Apple today announced plans to expand in the Kingdom of Saudi Arabia, starting with the launch of the Apple Store online in summer 2025.
12-05-24 -
MLS Cup streams free on Apple TV this Saturday
The MLS Cup’s championship match between LA Galaxy and New York Red Bulls will stream for free this Saturday, December 7, on MLS Season Pass on Apple TV.
12-03-24 -
Apple Podcasts names Hysterical the 2024 Show of the Year
Apple is proud to celebrate “Hysterical” with the 2024 Apple Podcasts Award.
11-25-24 -
Apple reveals 45 app and game finalists for the 2024 App Store Awards
Today, Apple revealed 45 app and game finalists for the 2024 App Store Awards.
11-21-24 -
Billie Eilish is Apple Musics Artist of the Year for 2024
Billie Eilish was announced today as Apple Music’s Artist of the Year, recognizing the singer-songwriter’s extraordinary impact throughout 2024.
11-20-24 -
Shazam hits 100 billion song recognitions
Shazam has now officially surpassed over 100 billion song recognitions since it launched.
11-19-24 -
Apple shares the most popular podcasts of 2024
Today, Apple shared the most popular podcasts of 2024, with year-end charts localized for listeners in nearly 100 countries and regions.
11-14-24 -
Apple debuts The Weeknds immersive music experience for Apple Vision Pro
Today, Apple and The Weeknd released a breathtaking immersive music experience celebrating “Open Hearts,” a brand-new song from Hurry Up Tomorrow.
11-13-24 -
Final Cut Pro 11 begins a new chapter for video editing on Mac
Today, Apple unveiled Final Cut Pro 11, along with powerful updates to Final Cut Pro for iPad, Final Cut Camera, and Logic Pro.
11-13-24 -
Apple Arcade unwraps new games for the holiday season
Apple Arcade adds 15 new games to the service, including Skate City: New York, Talking Tom Blast Park, Gears & Goo, and FINAL FANTASY IV (3D REMAKE)+.
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